Tiger Woods, who has earned a billion dollars and gained worldwide fame playing a solitary game in front of millions of eyes, stood alone again last Friday morning before the world and took a step toward regaining control of a life that, he acknowledged, had spiraled out of control. While offering abundant contrition for his acts, he also demanded sensitivity and patience as he pieces back together his psyche, his marriage and his golf game.
In a 14 minute statement carried live by major television networks and cable channels, Tiger addressed his marital infidelity, chastised the media for intruding upon his family’s personal life, acknowledged having undergone treatment to address his behavior and vowed to return to professional golf, perhaps this year.
So what does the world take away from this “press conference”? Do we forgive him for his multiple affairs and let him continue to rebuild his life and image? Some say that he did exactly what he was suppose to do by apologizing to practically EVERYONE in hopes the general public will forgive him. On the other, I felt this was a horrible performance that seemed incredibly fake. The whole speech seemed choreographed and didn’t seem genuine at all. The only time he seemed to have any true emotion was when he addressed the media to stop harassing his wife and kids. Everything else were statements that his representatives or PR firm came up with, without making sure Tiger knew how to effectively deliver them. He came off as a robot, looking down at his speech, then looking at the camera, pausing for a couple of seconds, then blinking twice before saying “I’m Sorry”. Every celebrity or public figure should find out who his PR firm is and make sure they never hire them. To see how other reactions to Tiger’s statement click here.
I would have advised him to show more emotion, which isn’t Tiger’s persona, but in this type of speech it was necessary. In addition, he shouldn’t have attacked the media because the media will always win. They can always continue to write stories and follow your family.
I just hope Tiger’s journey from car accident to transgressions will be over with so he can return to the golf course. Because golf is boring without him.
Tiger Wood’s Press Conference:

